Northern voter outreach
Multilingual northern outreach for a federal election
Elections Canada needed to reach voters and recruit poll workers across Nunavut, the Northwest Territories, and Yukon, in three languages and dozens of small communities. We ran a targeted, community-by-community social outreach campaign built around how northerners actually access information.
Multilingual northern outreach for a federal election
Elections Canada needed to reach voters and recruit poll workers across Nunavut, the Northwest Territories, and Yukon: a large area, dozens of small communities, and three languages. Broadcast advertising does not reach most of these communities, and a single national message would have landed in very few of them.
What we built
- A community-by-community distribution plan across more than 40 northern community pages
- Posts tailored by language and local context in English, French, and Inuktitut
- Poll-worker recruitment posts produced on request for the returning officer's office
- Support for an Inuktitut-language ballot pilot and voter information logistics
We placed the right message, in the right language, in the community spaces northerners already check, and adapted quickly as the returning officer's needs changed.
A potential audience of more than 250,000 northerners across three territories and more than 40 communities, in three languages.
Want a result like this?
Tell us where the manual work piles up and we will show you where to start, with a rough budget before anything is committed.